This page has two jobs. First, it explains every one of the nutrients printed on the label of the supplement we sell, what each is, and what the research does and does not say about it. Second, and this is the part most advertising pages leave out, it lists the headlines we run, tells you which ones are exaggerated, and separates the small number of things that are genuinely supported by evidence from the many that are not.
You almost certainly arrived here from an advertisement. The headline you clicked was written by us and paid for by us to appear next to real news stories. It was designed to make you stop scrolling. Several of our headlines overstate what science actually shows, and a few attribute statements to doctors who do not exist.
Everything on this site is a paid advertisement for a product we sell. If you buy through a link on any of our pages, we are paid a commission. That is the reason this site exists.
The product is a supplement built to copy the nutrients of a Mediterranean or MIND diet: one softgel of herring-roe omega-3 and two capsules of vitamins, magnesium, marigold pigments, plant flavonoids, green tea catechins, theanine and pterostilbene, made for NeuroReserve in Nevada and sold as a dietary supplement. It is not a medicine. It does not treat, prevent, cure or slow Alzheimer's disease, dementia, or any other medical condition, and no study has ever tested this jar; the studies it leans on are studies of a diet. The words on its label are the maker's, not findings, and the label itself carries the standard statement that its claims have not been evaluated by the FDA. No food, drink or supplement on this page is a substitute for a doctor.
If you are genuinely worried about your memory, the single most useful thing you can do is book an appointment with your doctor. That costs you nothing from us, and some causes of memory trouble are reversible when they are found early. Your health matters more than anything we are selling. We would rather you close this page and call your doctor than buy something under a false impression.
These are the headlines we have run, grouped by the claim they make. The right-hand column is our own plain assessment. We have marked each family of headlines as Exaggerated, Partly true, Withdrawn or Broadly supported.
| The headline as you saw it | What is actually behind it |
|---|---|
| "Mental Decline Begins When Seniors Can't Spell These 3 Words. Test Now""Top Doctors Say Mental Decline Begins When Seniors Can't Pronounce These 3 Phrases. Can You?""MDs Say Mental Decline Begins When Seniors Can't Pronounce These 3 Phrases. Can You?""Memory Decline Begins When Seniors Say These 3 Phrases (See The List)""Declining Memory Begins When Seniors Say These 7 Phrases. See Which Ones" | Exaggerated There is no set of three words, three phrases or seven phrases whose spelling or pronunciation marks the beginning of mental decline. Nothing "begins" at a word. Word-finding and naming tasks do appear inside real cognitive screening tools, but those tools are administered and interpreted by a clinician alongside your history, your medications and a physical exam. Failing a word online means nothing on its own: plenty of people with perfectly healthy brains stumble over a word when they are tired, anxious, or being timed. "Top doctors" and "MDs" refer to no specific doctor. See section 5. |
| "Japan's Oldest Doctors Say Memory Loss Isn't Age: Just Avoid Drinking These 3 Beverages""Japan's Greatest Doctors Say Memory Loss Isn't Age: Just Avoid Drinking These 3 Beverages""Japan's Oldest Doctors Say Memory Loss Isn't Age: Just Avoid Eating These 3 Foods""Japan's Oldest Doctors Say Memory Loss Isn't Age: Just Stop Eating These 3 Foods" | Exaggerated No group of Japanese doctors issued this statement. There is no such panel, no such list, and no source we can point you to. Japan appears in the headline because it is widely associated with long life, which makes the claim feel credible. That is a marketing decision, not a citation. The second half is also wrong in an important way. Memory loss is strongly related to age. Age is the single largest risk factor for dementia, and no diet removes it. What is true is narrower: certain long-term drinking and eating patterns are associated with faster cognitive decline in large population studies. Association is not proof of cause, and "just avoid these three" is not how any of it works. |
| "Nobel Prize's Doctors Say Memory Loss Isn't Age: Just Stop Eating These 3 Foods" | Withdrawn We retract this one outright. No Nobel laureate has endorsed this page, this product, or any list of three foods on our behalf. Attaching the Nobel Prize to an advertisement implies an authority that does not exist and we should not have run it. |
| "The Overlooked Boxed Cereal Now Tied to 8 Out of 10 Memory Cases" | Our headline was wrong There is no such statistic. No study ties any cereal to eight out of ten cases of anything, "memory cases" is not a category any researcher uses, and no cereal has been "overlooked" by anyone: the sugar figure is printed on the side of every box. The number was invented for the headline and we withdraw it. The grain of truth is the same as for the other cereal headlines below: sugary cereals are mostly refined starch and added sugar, and diets heavy in both are associated in population studies with poorer memory scores [1] and with faster cognitive decline over years. [2] That is a modest association across thousands of people, not eight in ten of anyone. See section 3. |
| "Brain Experts Now Say These 3 Cereals Age the Brain Faster Than Time""Scientists Now Say This 1 Cereal Ages the Brain Faster Than Time" | Exaggerated No food ages the brain "faster than time." That phrase was written for effect and it is not a finding from any study. It is also internally inconsistent: in one version it is three cereals, in another it is one, because the number is something we test for click-through, not something we measured. The grain of truth: diets high in added sugar and refined starch are associated with poorer memory scores and greater cardiovascular risk over years. That is a modest effect across a population, not a fate sealed by a bowl of cereal. See section 3. |
| "Doctors Now Say This Popular Evening Drink Is Behind Memory Loss""Doctors Now Say This Popular Evening Drink Is Behind Brain Health Decline" | Partly true The "evening drink" is alcohol, and of everything our ads point at, this is where the evidence is strongest. Heavy and even moderate regular drinking has been linked in long-running studies to worse brain outcomes, including shrinkage of the hippocampus, the region most involved in forming memories. Excessive alcohol is one of the risk factors named in the 2024 Lancet Commission on dementia. [3] [4] What is overstated is the word "behind." Alcohol is one contributing risk factor among many, not the cause of memory loss. Cutting back is a genuinely good idea. It is not a cure, and it will not undo damage already done. It is also worth saying plainly: the capsules we sell contain no alcohol and no caffeine. |
| "Doctors Name 5 Popular Drinks Now Tied To Memory Decline. Coffee Tops The List""Seniors: These 4 Drinks May Be Aging Your Brain Faster""The 4 Drinks Brain Doctors Want Seniors to Quit""Neurologists Say Cognitive Decline Isn't Age: Just Stop Drinking These 2 Popular Drinks""Doctors: 3 Popular Drinks Now Tied to Memory Loss in Seniors" | Exaggerated Notice that the count changes: two drinks, three, four, five. It changes because it is an advertising variable we rotate, not a number that came out of a study. No neurologist is named in any version, because none was consulted. "Coffee tops the list" is the clearest thing we have got wrong. Large reviews of coffee and cognition have generally not found ordinary coffee drinking to be a risk factor for dementia; several report a neutral or modestly favourable association. If you drink coffee and enjoy it, this headline gave you a reason to worry that the evidence does not support. Our own article about this extract suggests no coffee after two in the afternoon, for the sake of sleep. That is a timing point, not a claim that coffee harms memory. See section 2. |
| "Brain Doctors: Quit These 4 Drinks Before It's Too Late" | Exaggerated No brain doctor was consulted for this headline, and there is no "too late." The deadline was invented to make you click. The four drinks are the ones in section 2: alcohol, sugar-sweetened soft drinks, energy drinks and sweetened coffee-shop drinks. Cutting back on them is sensible for your heart, your sleep and your weight, and long-running population studies link heavy use of the first two to poorer cognitive outcomes over years. There is no evidence that quitting them on any particular day changes anything about your memory, and there is no age after which the change stops being worth making. See section 2. |
| "Memory Slipping? Check These 4 Everyday Drinks First" | Partly true Half right, in the wrong order. If your memory is slipping, the first thing to check is not a drink; it is your doctor, because several treatable causes listed in section 6 look exactly like memory loss and none of them is fixed by changing what you pour. The four drinks are the everyday ones in section 2: alcohol, sugary soft drinks, energy drinks and sweetened coffee drinks. Reviewing them is a reasonable second step, mostly for sleep and for your heart. Not enough plain water belongs on the list too, and it is the one our own article dwells on. See sections 2 and 6. |
| "America's Top Experts Say Mental Decline Isn't Aging: Just Avoid These 5 Kitchen Drinks" | Exaggerated The same construction as the "Japan's doctors" headline above, with the country changed. No panel of American experts issued this statement, and we cannot point you to one. Mental decline is strongly tied to age, and no drink removes that. The five kitchen drinks are alcohol, sugar-sweetened sodas, diet sodas, energy drinks and sweetened coffee-shop drinks, all in section 2, where the honest version of each is written out. "Just avoid" overstates what any of that evidence shows. See section 2. |
| "Still Sharp at 90? Seniors Are Rethinking These 3 Everyday Foods" | Partly true The gentlest of our headlines, and still an overstatement. Nobody knows what keeps a particular person sharp at 90. The largest studies point to blood pressure, hearing, physical activity, social contact and education far more than to any food; see section 7. The three everyday foods are sugary breakfast cereals, processed meats and packaged baked goods, all in section 3. Eating less of them is associated in population studies with better long-term brain and heart outcomes. That is a modest, slow effect across a population, and no food is a guarantee at any age. See sections 3 and 7. |
| "Drink one cup a day and watch your memory change" | Exaggerated The cup is the glass of water you swallow one softgel and two capsules with, at lunch. Nothing in it has been shown to change memory: the diet the jar copies came out even in its only randomized trial, [5] and the nutrients in the jar, tested one at a time at higher doses, mostly did nothing for the memory of healthy people over 65. What a daily glass can honestly give you is a two-second habit, done at the same time each day, that carries the rest of a routine: lunch at the table, fish and greens on the plate, a line in a notebook. "Watch your memory change" should not have been written. See sections 7 and 9, and the ingredients below. |
| "A jar that tries to put the Mediterranean diet into one softgel and two capsules; the only randomized trial of the diet came out even" | Broadly supported This is the reading our article is built on, and it is in the two diet studies. In 960 older adults followed for an average of 4.7 years, those whose meals most resembled the MIND pattern held their thinking scores better, a gap of about seven and a half years of age; [6] that is an association. In the only randomized trial, 604 older adults followed the MIND diet or a plain control diet, both with calorie restriction and counseling, for three years; both groups improved, and the difference between them was not significant. [5] The headline is meant to lower expectations, not raise them: the jar inherits a good diet's shopping list and the diet's evidence is an association that its own trial did not confirm. It is not a claim that the jar works. |
| "Neurologists Name 5 Popular Prescriptions Now Tied to Memory Decline" | Partly true, and the most dangerous to act on This one is closest to real research. Several widely prescribed drug classes have been linked in large studies to higher dementia risk, and prescribing guidelines already flag some of them as poor choices for older adults. [7] [8] [9] But an advertisement is the worst possible reason to change a prescription. Stopping some of these medicines suddenly can cause seizures, dangerous rebound anxiety, or a return of the condition being treated. Never stop or change a prescribed medicine because of something you read in an ad, including ours. Read section 4 before you do anything. |
An honest answer: these headlines appear beside real news stories, competing for attention with everything else on the page, and dramatic phrasing gets clicked. That is the incentive, and we are subject to it like every other advertiser.
It is also why this page exists. Once you are here, you are entitled to know exactly which claims we can stand behind and which ones were written to get your attention. Everything below is the sober version.
Our headlines have referred, in different versions, to "3 beverages", "4 drinks", "5 popular drinks", "2 popular drinks" and "this popular evening drink" without ever naming them. Here is the complete list of what we were pointing at, and what the research actually supports for each one. Where a study is cited, it is observational unless stated otherwise: it can show that two things travel together in a population, not that one causes the other.
This is the "popular evening drink" · Best-supported of the group
What the research says. Heavy drinking is consistently associated with cognitive decline and higher dementia risk, and excessive alcohol is one of the modifiable risk factors named by the Lancet Commission. [3] A long-running study of British civil servants found that even moderate intake was associated with hippocampal atrophy and faster decline in language fluency. [4] Alcohol also raises blood pressure, disrupts sleep and interacts with many medications: three separate routes to worse brain health.
Honest verdict. Of everything on this list, cutting back on alcohol has the strongest case behind it. It is still not "the cause" of memory loss, and no amount of cutting back guarantees anything.
About the product we sell. It contains no alcohol and no caffeine; its green tea extract is decaffeinated. It contains fish, from herring roe, and gelatin.
Important. If you drink heavily every day, do not stop abruptly on your own. Alcohol withdrawal can be medically serious. Ask your doctor how to reduce safely.
Part of the "3 popular drinks" and "4 drinks" · Partly supported
What the research says. In the Framingham Heart Study community sample, higher intake of sugary beverages was associated with lower total brain volume and poorer memory scores. [1] The more established harm is indirect and well documented: sugary drinks contribute to weight gain, type 2 diabetes and high blood pressure, and diabetes, obesity and hypertension are each independent risk factors for dementia. [3]
Honest verdict. A reasonable thing to cut down on, mostly for reasons that have nothing to do with a dramatic headline. Replacing them with water is a cheap, low-risk change.
Often the "surprising" drink in our ads · Weak evidence
What the research says. One widely reported analysis found artificially sweetened soft drink intake associated with higher risk of stroke and dementia. [10] The authors themselves cautioned that this does not establish cause, and reverse causation is a real possibility: people already managing diabetes or weight problems are more likely to choose diet drinks in the first place.
Honest verdict. Interesting, unresolved, and not a reason to panic. Anyone who tells you diet soda has been proven to cause dementia is going beyond the evidence.
Part of the "4 drinks brain doctors want seniors to quit" · Indirect concern
What the research says. There is little direct research linking energy drinks to dementia. The concern for older adults is more immediate: high caffeine loads combined with sugar can raise blood pressure, trigger palpitations in susceptible people, and badly disrupt sleep. Persistently short sleep is itself linked to worse brain outcomes. [11]
Honest verdict. Worth avoiding if you are over 65, on heart or blood pressure medication, or sleeping poorly. But for heart and sleep reasons, not because of any proven memory effect.
The version of "coffee" our ads should have named · Partly supported
What the research says. These are sugary drinks that happen to contain coffee. Whatever applies to sugar-sweetened beverages applies to them. A large flavoured frappé can carry as much added sugar as a soft drink.
Honest verdict. If our "coffee" headline had meant this, it would have been defensible. It did not, and we should have been specific.
Part of the "3 beverages" · Partly supported
What the research says. Same story: the sugar is the issue, not the tea or the fruit. Whole fruit behaves quite differently from fruit juice, which delivers the sugar without the fibre; in the Framingham sample, daily fruit juice was associated with lower brain volume and poorer memory scores. [1]
Honest verdict. Treat these as soft drinks, because nutritionally that is largely what they are. The supplement we sell is swallowed with water at a meal; nothing about it requires juice.
Named in our headline as the worst offender · Our headline was wrong
What the research says. Ordinary black coffee and tea, without added sugar, are not established risk factors for cognitive decline. Reviews of coffee consumption and dementia have generally found neutral or modestly favourable associations, and tea is a routine part of dietary patterns studied for brain health. Caffeine late in the day can wreck your sleep, and short sleep is genuinely linked to dementia risk, [11] so timing matters more than the drink itself. The capsules we sell contain no caffeine.
Honest verdict. "Coffee Tops The List" was a bad headline. If you drink coffee, enjoy it, and it does not keep you awake, the evidence does not ask you to give it up.
The food headlines referred to "3 foods" and to "cereals": one cereal in some versions, three in others. Again, the number was ours, not a finding. Here is what was meant, and what stands behind it.
The "3 cereals" / "1 cereal" that "age the brain faster than time" · Partly supported
What the research says. Frosted, honey-coated and chocolate cereals are mostly refined starch and added sugar, and many contain more sugar per serving than a biscuit. Diets high in refined carbohydrate and added sugar are associated with poorer cognitive scores and with the metabolic conditions that raise dementia risk. [3] [1] No study has found that any cereal "ages the brain faster than time." That phrase is ours and it is not defensible.
Honest verdict. Reading the sugar figure on the box is a sensible habit. Plain oats, plain wheat biscuits and unsweetened whole-grain cereals are inexpensive swaps.
The honest version of all our food headlines · Partly supported
What the research says. A large Brazilian cohort found that adults with the highest intake of ultra-processed foods showed faster decline in global cognition and executive function over roughly eight years than those who ate the least. [2] This is observational, the effect size was modest, and diet is tangled up with income, education and dozens of other factors.
Honest verdict. The pattern of your diet over years matters more than any single food. That is a duller message than "these 3 foods", which is exactly why our headlines do not say it.
Usually one of the "3 foods" · Partly supported
What the research says. High processed-meat intake is associated with cardiovascular disease and, in some cohorts, with higher dementia risk. Because what is bad for your blood vessels is generally bad for your brain, the cardiovascular link alone is reason enough to take it seriously.
Honest verdict. Worth moderating. Not an emergency, and not undone by any supplement or any bottle of herbs.
Usually one of the "3 foods" · Partly supported
What the research says. Frequent fried-food intake is associated in observational studies with poorer cognitive performance, largely through the same cardiovascular and inflammatory pathways.
Honest verdict. Same as above: pattern over years, not any one meal.
The refined-carbohydrate group · Partly supported
What the research says. Dietary patterns built on refined starch and added sugar score poorly on measures such as the MIND diet, which was associated with slower cognitive decline in older adults. [6] Swapping toward whole grains, leafy greens, berries, beans, nuts, olive oil and fish is the version of "eat this, not that" with actual research behind it. Berries, leafy greens, beans, nuts, olive oil and fish are ordinary groceries in that pattern; eating them is free and untroubled by any of the cautions below.
Honest verdict. The useful advice was never "stop eating these 3 foods." It is "shift the overall pattern," which takes months and cannot be sold in a headline.
Drink less alcohol. Drink less sugar. Keep your coffee, earlier in the day if it costs you sleep. Eat more like the MIND or Mediterranean pattern (vegetables, whole grains, beans, nuts, olive oil, fish, berries) and less like a vending machine. Every one of those changes is free, and none of them requires anything we sell.
Do not stop, reduce or skip any prescribed medicine because of this page. Some of the drugs below cause seizures, severe rebound anxiety or dangerous withdrawal if stopped abruptly. Others are treating a condition that will come back, sometimes worse, if the medicine is dropped.
The right action is simple and safe: put every medicine, vitamin and over-the-counter product you take into one bag or one list, and take it to your doctor or pharmacist. Ask specifically: "Is anything on this list a poor choice at my age, and is there a safer alternative?" That review is often free, takes fifteen minutes, and is far more valuable than anything on this page.
Our headline said "5 popular prescriptions now tied to memory decline." It named none of them. These are the drug classes that research has actually flagged. "Tied to" means associated in observational studies, not proven to cause.
Older sedating allergy and sleep aids, including many "PM" formulas · diphenhydramine, chlorpheniramine
A prospective cohort study found that higher cumulative use of strong anticholinergic drugs was associated with an increased risk of dementia. [7] A later large case-control study reported similar findings across several anticholinergic classes. [8] Note that many of these are bought without a prescription, in products sold for sleep, and the 2023 Beers Criteria list first-generation antihistamines among the medicines older adults are generally best avoiding. [9]
Prescribed for overactive bladder · oxybutynin and relatives
Included in the same anticholinergic-burden research above. [7] [8] Alternatives with a lower anticholinergic burden exist for some people, which is a conversation to have with the prescriber.
Anxiety and sleep · diazepam, lorazepam, alprazolam, clonazepam
Associated with confusion, falls and impaired memory in older adults, and listed in the American Geriatrics Society Beers Criteria as generally best avoided in this age group. [9] Whether they raise long-term dementia risk is genuinely disputed in the literature. These must never be stopped abruptly: abrupt withdrawal can cause seizures.
zolpidem, zopiclone, eszopiclone
Also flagged in the Beers Criteria for older adults because of confusion, night-time falls and next-day impairment. [9]
amitriptyline and relatives; ongoing opioid pain treatment
Tricyclics carry a high anticholinergic burden. [7] [8] Long-term opioids are associated with confusion and falls in older adults. [9] Both are often prescribed for good reasons, and both deserve a periodic "is this still the best option for me?" review rather than a unilateral stop.
What this section is not. It is not a claim that these medicines cause dementia, not medical advice, and not a suggestion that a supplement is an alternative to any of them. It is a prompt to have one specific conversation with a professional who knows your history. Several things in the jar we sell deserve a mention in that conversation of their own accord: its fish oil is worth naming if you take anything that thins the blood; its vitamin D and vitamin E are worth naming if you already take either; and it contains fish and gelatin. One more reason to have that conversation before you make it a daily habit.
Several of our headlines invite you to test yourself on words or phrases: spell these three words, pronounce these three phrases, see whether you say these seven phrases. There is no such validated test, and we cannot give you a real one, because a real one does not work that way.
What actual cognitive screening looks like. Clinicians use short structured tools. The Mini-Cog, the MoCA (Montreal Cognitive Assessment) and the MMSE are the common ones. They do include word tasks: recalling three unrelated words after a delay, naming animals, repeating a sentence. But three things make them different from an online quiz:
Screening tools also produce false alarms. Anxiety, poor sleep, hearing loss, depression, pain and simply being nervous all lower scores in people whose brains are fine. This is precisely why an online word quiz is meaningless: it has none of the context that makes the real instrument useful.
We are sorry. Take it as a prompt rather than a verdict: if the worry is real, bring it to your doctor and ask for a proper cognitive assessment. If it was just a startling headline, the reassurance you are looking for cannot come from a quiz on an advertising page, including this one.
The genuinely useful list is not about spelling. It is about whether memory or thinking has changed enough to interfere with everyday life. Signs that deserve a medical appointment include:
Ordinary ageing looks different: occasionally forgetting a name and recalling it later, misplacing your glasses and finding them, needing help with an unfamiliar device, taking a moment to find a word, rereading a paragraph after lunch and getting it on the second pass. That is normal and common at every age.
Before anyone concludes anything about dementia, a good clinician rules out conditions that cause memory and thinking problems and can improve when treated:
None of these are found by a jar of supplements, a food list, or an online quiz. They are found by a doctor with a blood test and fifteen minutes of your history.
United States. The Alzheimer's Association operates a free, confidential 24/7 helpline at 800-272-3900, staffed by specialists who can talk through symptoms, next steps and local resources. They sell nothing.
Anywhere. Your regular doctor is the right first call. If someone is in immediate danger or crisis, use your local emergency number.
If we only had one section to be useful in, this would be it. The 2024 report of the Lancet standing Commission on dementia concluded that nearly half of dementia cases worldwide, around 45%, could potentially be prevented or delayed by addressing fourteen modifiable risk factors across the life course. [3] Not one of them is a supplement, a liquid extract, or a list of three foods.
These are unglamorous. They cannot be delivered in a headline, they take years, and none of them can be sold to you by us. They are also, by a wide margin, the best-supported things on this entire page.
What each of the nutrients printed on the label of NeuroReserve RELEVATE is, what it is traditionally used for, and what the cited research says. The panel prints an amount for every line, per day of one softgel and two capsules: vitamins D3, E, niacin and B12, magnesium, a herring-roe omega-3 complex with 200 milligrams of DHA and 58 of EPA, lutein and zeaxanthin, a 280-milligram flavonoid blend whose four parts are not split, decaffeinated green tea catechins, theanine and 25 micrograms of pterostilbene. The other ingredients are the gelatin softgel, the plant-fiber capsule and L-leucine. Where a study is cited below, it used one nutrient at a time, usually at a higher dose; none of it tested this jar. Read the statement at the end of this section before you buy anything.
The 'sunshine vitamin': the skin makes it from sunlight, and it is added to milk and found in fatty fish and egg yolk. It regulates calcium and bone. Many older adults in northern latitudes have low blood levels in winter.
Traditional and everyday use. No traditional use; identified in the 1920s.
What the research says. In the three-year DO-HEALTH trial of 2,157 adults aged 70 and older, 2,000 IU a day of vitamin D3 produced no statistically significant benefit on a cognitive screening score, alone or combined with omega-3s and exercise.[12] Correcting a real deficiency is a matter for a blood test and a doctor, not for a memory page.
Amount per serving in RELEVATE. 30 mcg (1,200 IU) (150 % DV)
Good to know. Safe at label doses; the tolerable upper level for adults is 100 mcg (4,000 IU) a day. Too much over time raises blood calcium.
A fat-soluble vitamin that works as an antioxidant in cell membranes. The label form, d-alpha tocopherol acetate, is the natural form of the vitamin with an acetate group attached to make it stable in a liquid. Nuts, seeds, vegetable oils, spinach and avocado are the usual food sources.
What the research says. In the Women's Health Study, 6,377 generally healthy women aged 65 or older took 600 IU of vitamin E on alternate days for up to 9.6 years and gained no cognitive benefit over placebo.[13] That amount is many times the 7.5 mg in this product, so the trial says nothing in favour of the label amount either.
Amount per serving in RELEVATE. 20 mg (133 % DV; plus 40 mg gamma-tocopherol from mixed tocopherols)
Good to know. At high supplemental doses vitamin E can interfere with vitamin K and raise the risk of bleeding, which matters if you take anything that thins the blood; the amount here is modest. The upper limit for adults is 1,000 mg a day. Talk to your doctor before use if you are under a doctor's care.
One of the two common forms of vitamin B3, also called nicotinamide. Unlike the other form, nicotinic acid, it does not cause the skin flush that high doses of niacin can produce. It occurs in meat, fish, nuts, legumes and enriched grains.
What the research says. A Cochrane review of 14 trials in 27,882 cognitively healthy adults concluded that B-vitamin supplements probably have little or no effect on global cognitive function up to five years.[14] In the European Union, niacin carries authorised claims that it contributes to normal psychological function and to the reduction of tiredness and fatigue.
Amount per serving in RELEVATE. 50 mg (313 % DV)
Good to know. Well tolerated at the amounts found in supplements of this size. Talk to your doctor before taking it if you are under a doctor's care.
A vitamin found naturally only in animal foods — meat, fish, eggs and dairy — and in fortified products. The body absorbs it through a two-step process in the stomach and small intestine that becomes less efficient with age, which is why supplement doses are often many times the daily requirement: only a small percentage of a large oral dose is taken up.
What the research says. A Cochrane review of 14 trials in 27,882 cognitively healthy adults concluded that B-vitamin supplements, including vitamin B12, probably have little or no effect on global cognitive function up to five years.[14] That review says nothing about people who are actually short of B12; in the European Union the vitamin carries authorised claims that it contributes to normal psychological function, to normal functioning of the nervous system and to the reduction of tiredness and fatigue.
Amount per serving in RELEVATE. 20 mcg (833 % DV)
Good to know. No upper limit has been set, because unabsorbed vitamin B12 is not stored. A blood test is the only way to know whether you are short of it; ask your doctor rather than guessing.
A mineral involved in hundreds of enzyme reactions, nerve signaling and muscle function; found in nuts, seeds, beans, whole grains and leafy greens. Bisglycinate is magnesium bound to the amino acid glycine.
Traditional and everyday use. No traditional use.
What the research says. We did not register a memory trial of magnesium for this page. Fifty milligrams is about 12 % of the Daily Value, roughly what a small handful of almonds provides.
Amount per serving in RELEVATE. 50 mg (12 % DV)
Good to know. Safe at this amount; large doses of magnesium supplements cause loose stools. People with kidney problems should ask their doctor before taking magnesium.
The two long-chain omega-3 fats of oily fish (salmon, sardines, anchovies, mackerel, herring). DHA is a building block of nerve-cell membranes; EPA is a precursor of signaling molecules. Supplements come as fish oil, krill oil, algal oil or, in RELEVATE, herring roe phospholipids.
Traditional and everyday use. Fish has been eaten for brain and heart for as long as there have been fishermen; fish-oil supplements date from the 1980s.
What the research says. The randomized trials in healthy older adults are mostly null: a 2012 Cochrane review of three trials in 3,536 people over 60 found no difference from placebo on mental-status scores or on word learning, digit span and verbal fluency;[15] an 18-month trial of 390 adults aged 65 to 90 taking 2.3 g a day of DHA-rich fish oil found no benefit and a small negative effect on psychomotor speed;[16] and the three-year DO-HEALTH trial found no effect of 1 g a day on a cognitive screening score.[12] A 2015 meta-analysis did find that DHA, alone or with EPA, improved episodic memory in adults with mild memory complaints, and that doses above 1 g a day helped episodic memory regardless of baseline.[17] One 24-month trial of 60 adults over 65 combining 1 g of fish oil with carotenoids and vitamin E found fewer working-memory errors.[18] A 2018 review of 51 trials concluded the question is still open.[19]
Amount per serving in RELEVATE. 645 mg (of which DHA 200 mg and EPA 58 mg)
Good to know. Fishy burps and loose stools are the common complaints. Doses above about 3 g a day can affect bleeding: ask a pharmacist if you take blood thinners or have an operation planned. Fish allergy excludes fish-derived products.
Two yellow-orange pigments (xanthophyll carotenoids) that the body cannot make. They concentrate in the macula at the back of the eye, where they absorb blue light, and they are also found in brain tissue. Food sources: kale, spinach, collards, egg yolk, corn and orange peppers. Supplements are usually extracted from marigold flowers.
Traditional and everyday use. No traditional use; studied since the 1990s for eye health.
What the research says. In two one-year placebo-controlled trials in older adults (average ages 72 to 74; 44 and 51 participants analyzed), 12 mg a day of lutein plus zeaxanthin was associated with better complex attention and cognitive flexibility in one,[20] and appeared to buffer decline on a verbal learning task in the other.[21] In a 24-month trial of 60 healthy adults over 65, 22 mg of carotenoids combined with 1 g of fish oil and vitamin E was associated with fewer working-memory errors than placebo, a small effect.[18]
Amount per serving in RELEVATE. 5 mg + 1 mg (half the 12 mg a day used in the one-year trials in older adults)
Good to know. Considered safe at the amounts used in trials (up to 20 mg a day for years). Very high intakes can tint the skin yellow-orange, which is harmless.
Four plant pigments and polyphenols: anthocyanins give bilberries and blueberries their color; quercetin is in onions, apples and capers; kaempferol in kale and broccoli; myricetin in berries and vine tea. RELEVATE extracts them from bilberry fruit, Sophora japonica flower and seed, and Ampelopsis leaf, in a 280 mg blend called FLAVOCORE.
Traditional and everyday use. The plants are foods and traditional teas; the isolated blend is a modern formulation.
What the research says. In a 12-week study of 26 healthy older adults, a daily blueberry concentrate providing 387 mg of anthocyanidins was associated with increased brain perfusion and activation on MRI and a borderline improvement on a working-memory test.[22] RELEVATE does not say how many milligrams of anthocyanins its 280 mg blend holds, so the two cannot be compared.
Amount per serving in RELEVATE. 280 mg (proprietary composition; split not printed)
Good to know. Food-level amounts are safe. Quercetin supplements at gram doses have been linked to kidney concerns in rare reports; ask a pharmacist if you take daily medicine.
The leaves of the tea plant, dried without the oxidation that turns the same leaves into black tea. Green, black and oolong teas all come from this one plant; only the processing differs.[23] It is the first ingredient printed on this tin, so it is very likely the bulk of the blend.
Traditional and everyday use. Drunk daily across Asia for centuries, and the base of most flavored tea blends sold today.
What the research says. Green tea carries caffeine and a small amount of the amino acid L-theanine. In one study in adults aged 50 to 69, a single dose of L-theanine was associated with a faster reaction time on an attention task and fewer errors on a working-memory task.[24] The summary of that study does not state the dose, and the tin does not state how much green tea is in a teaspoon. The National Institutes of Health notes that green tea contains caffeine, that liver injury has been reported mainly with green tea extracts in tablet or capsule form rather than with the drink, and that green tea may reduce the effectiveness of some medicines.[23]
Amount per serving in RELEVATE. 200 mg
Good to know. It contains caffeine, so it is a daytime cup, not a bedtime one, and worth limiting if caffeine unsettles your heart or your stomach. Green tea may reduce the effectiveness of some medicines (the NIH names nadolol, atorvastatin and raloxifene).[23] Talk to your doctor or pharmacist before drinking it daily if you take anything daily, or if you are pregnant or nursing.
An amino acid found almost exclusively in tea leaves (Camellia sinensis) and in a few mushrooms. A cup of brewed green tea contains roughly 25 to 60 mg of it. It is what gives green tea its savoury, brothy taste.
Traditional and everyday use. Consumed for centuries as part of everyday tea drinking in China and Japan; isolated and named in Japan in 1949.
What the research says. In a placebo-controlled study in men and women aged 50 to 69, a single dose of l-theanine was associated with a faster reaction time on an attention task and with more correct answers and fewer omission errors on a working-memory task.[24] The published summary of that study does not state the dose used, so no comparison with any product amount can be made from it.
Amount per serving in RELEVATE. 50 mg
Good to know. Generally well tolerated. If you are pregnant, nursing, or under a doctor's care, talk to your doctor before adding any supplement.
A small molecule related to resveratrol, found in tiny amounts in blueberries and in the heartwood of the Indian kino tree (Pterocarpus marsupium), from which supplements are usually extracted or synthesized.
Traditional and everyday use. No traditional use on its own; the kino tree has a history in Ayurveda.
What the research says. We found no randomized trial of pterostilbene on memory or attention in healthy adults in our PubMed search of 2026-09-09; the human trials we saw studied muscle, liver or metabolic markers. Thorne pairs it with caffeine in a co-crystal (PurEnergy) and describes it as a sustained-release form of caffeine; the caffeine is the part with a track record.[25]
Amount per serving in RELEVATE. 25 mcg (micrograms, not milligrams)
Good to know. Short human studies at 50-250 mg a day reported no serious effects; some reported a rise in LDL cholesterol at higher doses. Ask a pharmacist if you take daily medicine.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. This information does not constitute medical advice and it should not be relied upon as such. This product is not a substitute for medication or other treatment prescribed by a physician or health care provider. Consult your doctor before starting any dietary supplement.
Set against the headlines that brought you here, this is the complete and honest position.
Things we cannot promise, and that nobody selling you a supplement can:
Things we can say honestly:
No. Those attributions are advertising language. No named or identifiable expert made those statements, and none has endorsed this product.
Ordinary coffee is not an established risk factor for cognitive decline, and reviews generally find neutral to modestly favourable associations. Our "Coffee Tops The List" headline overstated it. What is worth watching is added sugar in coffee drinks, and caffeine late enough in the day to spoil your sleep. That last point is the only reason our article suggests no coffee after two.
Not on your own, and not because of an advertisement. Some of these drugs cause seizures or severe rebound symptoms if stopped abruptly. Take your full medication list to your doctor or pharmacist and ask whether anything on it is a poor fit for your age. See section 4.
No. It is not a treatment for any disease. If you or a family member is facing a diagnosis, the people to talk to are your doctor and a support organisation such as the Alzheimer's Association helpline listed above.
The gaps are the seller's count of the diet's nutrients; the panel prints thirteen lines and a four-part blend. "Clinically backed" refers to studies of the Mediterranean and MIND diets, not of the jar, and the diet's only randomized trial came out even with a plain diet. The same label carries the statement that its claims have not been evaluated by the FDA. We treat the wording as wording.
Neither. The green tea extract is decaffeinated. It contains fish, from herring roe, and gelatin in the softgel.
Six hundred forty-five milligrams of a herring-roe complex, of which 200 milligrams of DHA and 58 of EPA. The trials in healthy adults over 65 that found nothing used four to nine times that; the pooled analysis with a signal in people with memory complaints started above a gram a day. A serving of sardines gives several times the jar's DHA.
Because one of our headlines pointed at "5 prescriptions", and you deserve to know what was behind it. Nothing in section 4 is advice to change a medicine, and the product is not an alternative to any of them.
A fair question. Do not take our word for it. The references below are real, published sources you can look up yourself, and nothing in sections 5, 6 and 7 requires you to buy anything or trust us. If this page and our headlines disagree, believe this page.
No. It is free, there is nothing to sign up for, and you are welcome to read it, close the tab and never come back.
Yes, and you should. Every numbered reference below can be found by searching its title. For general information, the National Institute on Aging (nia.nih.gov) and the Alzheimer's Association (alz.org) publish plain-language material and sell nothing.
These are the sources behind the claims marked with a number above. Most are observational studies, which can show association but not cause; the diet's randomized trial came out even, the omega-3 trials are randomized and mostly found nothing, and the lutein, catechin and blueberry trials were small. We have deliberately not cited anything for the claims we describe as exaggerated, because there is nothing to cite.
Citing a study does not mean the study is about this product. None of the research above tested NeuroReserve RELEVATE, and none of it supports it.
This site is an advertising publication. The Later Chapters is not a news organisation, is not affiliated with any news outlet whose page our advertisements appear on, and is not affiliated with the National Institutes of Health, the Alzheimer's Association, The Lancet, the Nobel Foundation, the European Medicines Agency, or any medical body, university or government agency named on this page. Logos and names of publishers appear in our reporting dashboards only to describe where advertisements were placed; they imply no endorsement whatsoever.
Headlines used in our advertising are promotional and may be dramatised, generalised or exaggerated for attention. Where a headline conflicts with this page, this page is correct. Individual results, testimonials and endorsements do not represent typical results. We are compensated when readers purchase products through our links.
Medical disclaimer. Nothing on this page is medical advice, diagnosis or treatment. Do not delay seeking professional advice, and do not stop or change any prescribed medicine, because of anything you read here. If you are worried about memory, thinking or mood, your own or a family member's, speak to a qualified healthcare professional. In an emergency, call your local emergency number.